Rock the Gear is a not-for-profit safety campaign that utilizes web, social, and printed media to encourage riders to choose safety apparel every time they ride. The campaign is the passion project of Brittany Morrow. Brittany survived life-threatening injuries after an accident as a passenger in 2005. You can read more about our Founder here.
RocktheGear.org’s launch in September 2008 was funded by the MSF through the National Agenda for Motorcycle Safety grant program. The campaign is created, designed, and managed by Brittany on a 100% volunteer basis.